In a collaboration with Warner Bros. to promote "The Batman"movie, Oreo launched an exclusive edition cookie with the face of the superhero.

The main goal of the briefing was to engage the public trhough promotions and prizes, creating an augmented reality experience where the user could solve a riddle.

Through a QR code on the package, users could access a filter where they had to place the elements in the right position to reveal the answer of a riddle.

Design work was made together with Saatchi & Saatchi, they were responsible for the campaign.

This project was developed while I was working for Vitulo & Co.